Supermodel Heidi Klum has announced her first signature fragrance in partnership with Coty Inc.
The perfume, known as “Heidi Klum Shine” will launch in North America and Latin America this fall, with plans already in the works for a European debut and other international markets to follow in the latter part of 2011.
In a statement released on Friday Klum said of the fragrance:
“I never thought my nose would recover from sniffing so many scent combinations,” while adding, “..It is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’”
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