So here’s an announcement worth a good laugh, 20th Century Fox has announced that James Cameron‘s Avatar will be re-released in August.
Apparently the number of 3D capable screens has “exploded” leaving the studio to re-release the film so more movie-goers can see in in 3D.
Here’s the companies official statement:
“Since – and largely as of result of – Avatar’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D, as well as fans that want to return to Pandora again, will now have that opportunity.”
The “limited engagement” does feature 8 minutes of new footage! Hardly worth an extra $10-$15 to see the movie again and will be re-released only for Digital-3D and IMAX 3D based theaters.
“Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. ‘Avatar: Special Edition’ will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already lovehe movie, or you’ve never seen it, with this special edition, you’ll be seeing it like never before,” Cameron said.
If you can’t catch the August release (US, UK Australia and Russia customers), you can catch it in September in Belgium, Spain, South Korea and Argentina. Sorry Japan you have to wait until October.
With nearly $3 billion earned, I wouldn’t be surprised to see the re-release do well, even if it is quite silly.