First Taco Bell pulled their ads from the MTV show Skins and now Wrigley chewing gum has announced that they have done the same.
A Wrigley rep told Access Hollywood:
“Wrigley has decided to suspend any advertising during MTV’s Skins as it is never our intent to endorse content that could offend our consumers. Any ads that previously aired during the show were part of a broader advertising plan with the network.”
The show has come under fire by the Parents Television Council (PTC) who have called for a government investigation into the shows use of children actors, an action they call child pornography and exploitation.
PTC president Tim Winter has said that company’s purchasing ad space on the show are:
“Not only endorsing, but glorifying teen drug and alcohol abuse not to mention a plethora of baseless sexual content.”
MTV executives have warned show producers that underage sex scenes must be “toned down” to ensure exploitation is not a concern. Most stars on the show are aged 15 to 19 years old.
Tea Marvelli, an actress who plays a lesbian on the show says that the actors on the series are only showcasing what teenagers are really doing these days.