New York City’s Seventh Avenue will no longer be called 7th Avenue—at least every Thursday. In an effort to resuscitate the ailing garment industry, Manhattan is temporarily renaming Seventh Avenue as “Project Runway Avenue.”
Tim Gunn, Nina Garcia, and Michael Kors led the renaming of Seventh Avenue/Project Runway Avenue last Wednesday in honor of the reality show’s return to New York City.
Project Runway wrapped up its sixth season in L.A. and has returned to its original home in New York. “New York City and the Fashion District represent the best and most creative elements of the global fashion industry, so we are excited that Project Runway has come home to its rightful place,” Fashion Center BID President Barbara Randall said at the ceremony.
Kate: “Yo taxi, could you take me to Project Runway?”
Taxi Driver: “Where?!”
Kate: “Oh wait, it’s Friday, so just take me to Seventh Avenue.”