Jessica Alba is very, very, very mad.
She’s suing the company Belly Bandit, a weight loss device for women who have just given birth, for using her name and likeness without her permission. The company listed Alba in their website’s list of celebrity testimonials, and even used her name on the product packaging (something along the lines of “Jessica Alba’s #2 Secret for a Fast Post Pregnancy Slimdown!”)
Jessica Alba’s belly is the envy of all. Flat as a board despite giving birth—and women naturally want to know how she did it. Can I just say that only an idiot would believe that a Belly Bandit would actually be enough to get that thin. There’s this new breakthrough product called diet and exercise, ladies, try it. And it’s endorsed by—what was that name again?—every doctor in the world.
What this all tells us is that while there are a lot of money-grabbing, exploitative companies, there are a lot more stupid customers who will pay for something just because of the photo of a celeb. Think, women, think. She has a trainer, a nutritionist, Photoshop, and a batallion of beauty and body treatments. Think you can get that out of a Belly Bandit box?