Jessica Alba is one of those mamas that go beyond hot. While I have never been particularly into her, her steel underneath sultry looks stand out. The actress, who also doubles as a wife and mom, has branched out into other endeavors. Recently, she launched her own business called The Honest Company. The idea is not new – there is a host of other companies in the same niche – but it seems to be a passion for Alba.
The Honest Company aims to deliver family products that are natural and safe. At the same time, it offers personalized service. It works by asking some questions of the consumer first in order to customize products that will be sent to your doorsteps on a monthly basis. No, I haven’t tried it, but it seems to be going well for the actress turned entrepreneur. [Read more…] about Jessica Alba Turns Author