Retail giant Target will have to look elsewhere for celebrity endorsements after Lady Gaga pulled her upcoming support from the chain when it was discovered that Target had made donations to political figures with anti-gay agendas.
Target was slated to sell an exclusive version of Gaga’s new upcoming album Born This Way however she stepped away from the lucrative deal when it was discovered that Target has been supporting anti-gay politicians and organizations.
One of Target’s biggest donations went to MN Forward, a political action committee that supported Tom Emmer, an anti-gay gubernatorial candidate for the state in 2010.
When Lady Gaga, a gay rights advocate first entered the deal she came under fire and released the following statement:
“That discussion was one of the most intense conversations I’ve ever had in a business meeting,” she said at the time. “Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past…our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those groups.”
Apparently Target didn’t take the steps necessary to fix their image among gay rights groups. Good for you Gaga.