Kim Kardashian and Alicia Keys are the two newest celebrities to lend themselves to the “Digital Death” campaign. Digital Death hopes to raise $1 million for World AIDS Day fundraising.
So far other celebrities participating in the campaign include:
Lady Gaga, Swizz Beatz, Justin Timberlake, Khloe Kardashian, Ryan Seacrest, Justin Timberlake, Jennifer Hudson and the cast of MTV’s The Buried Life.
The name “Digital Death” is straight forward, it means the celebrities taking part will stop using social media until $1 million has been raised to help people suffering from AIDS in Africa and India.
Through Friday $200,674 had been raised, that’s $66,891 for each day of the campaign, which would result in 11 days of active campaigning at current numbers.
You’ve seen the Kardashian campaign (above), now here’s the Alician Keys version:
What do you think about this newest viral campaign?