German jewelry maker Thomas Sabo is now being represented by pop sensation Katy Perry.
The hugely successful singer can now be seen in various ads pitching the sterling silver company and their wares. Specifically Perry can be seen pushing the company’s “Pop Now” advertisements.
As part of her endorsement the pop star is only wearing pieces from the Sabo Collection during public appearances and she will make a special appearance at the company’s trade show in Munich later in 2011.
Also part of the deal is a sponsorship by Thomas Sabo for Katy’s upcoming “California Dreams World Tour.”
Is there anywhere Katy Perry isn’t appearing these days?