Any average person who can’t claim a background in showbiz probably doesn’t think about the fact that actors have so much more to do than simply act. The world of Hollywood is a complex thing filled with behind the scenes magic, beautiful faces, and piles and piles of money, but what people don’t realize is that it’s a lot more than that.
What should get an entertainer a gig on talent alone is not that simple.. Nowadays, the success of a show or movie can sometimes lie completely in the actors hands. Ever heard of star power? It exists. Do you ever think, ”Why did they cast that actor in that movie?” Maybe the actor wasn’t good for the part, or couldn’t dance like Gene Kelly, or maybe they were entirely the wrong race for the part. That’s happened enough.
The simple answer to this question: star power. The Hollywood world is no different than any other business trying to sell a product. In fact, they’re even worse. The average American spends 5.6% of their income on entertainment and the entertainment world knows it. This is the highest category of spending underneath housing, transportation, food and insurance.
Entertainers have to use digital marketing to ensure that their careers are a success. Here’s why.
Online Presence Means Relevance
Anyone who’s made it in the entertainment industry knows this to be the truth. Anyone who wants to work in Hollywood, whether that be in acting, music or modeling, must build an online presence to be relevant. If you don’t exist online, you don’t exist at all. Do you have 300 followers? That’s cute. In order to be considered for any substantial work, a person usually needs to have followers in the hundreds of thousands.
Social Media is Everything
This is the no-brainer of our century. Social media is the biggest way that celebrities use digital marketing to promote themselves and their movies or shows. Facebook, Twitter, Youtube, Instagram, etc.. all are huge platforms for getting news out fast and selling a product. People are so quick to follow their favorite actors on any social media account. It makes them feel close, like they’re actually friends with this person.
In today’s world, an actor might not even get cast in a movie unless they have a certain number of followers digitally. It’s a huge risk for a studio to cast an unknown actor simply because people know or care about them. If they don’t care about them, they won’t see the movie, if they don’t see the movie, the movie will flop. Simple as that.
You’ll Be Forgotten Tomorrow
If an actor doesn’t keep up with their following via the worldwide web, they can practically forget about making it anywhere in their careers. It’s such a fickle thing, but it’s the way the world operates. An entertainer knows that they are the product being sold. Through digital marketing, an actor is able to keep themselves in the game.