A lollipop is no longer just a lollipop. Mel B’s (Scary Spice of The Spice Girls) new ‘biz, Sugar Factory, takes your sugar rush one notch higher with “couture” sweets.

Mel B.

Mel B. launched her latest collection, the Signature Series Couture Lollipop last January 19 in a star-studded affair at the Guys and Girls Lounge in L.A. Celebs such as Kim and Khloe Kardashian, Stacy Keibler, and Lo Bosworth helped their favorite Spice Girl celebrate and party the night away.

Kim Kardashian

What makes these ‘pops different? Well, for one thing, they cost $25 each compared to the penny candies you buy at the groceries. And here’s the couture part: each lollipop comes with bejeweled and customized handles that you can pair with a rainbow of lollipop flavors.

Khloe Kardashian

It’s Hollywood’s new way of accessorizing. Since the paparazzi follows you around 24/7, you need to look good whatever you’re caught doing—such as sucking on a lollipop. Kim Kardashian is already a huge fan of the bejeweled candies, as well as The Pussycat Dolls and Britney Spears, who are among the endorsers of Sugar Factory.

Mommy, I want some couture lollipops!

See what the craze is all about at Sugar Factory’s official (and yummy) website.