Uhm, yeah. In another interview, we believe he used the word “loopy.” But hey, whatever rocks his boat (or more accurately, his ratings). Simon may be all praises for Paula now, but we know this is a marketing move to get the American Idol fans to switch over to his show. Not that they need much prodding at this point—the show’s gone to the “dawgs.”  Pop quiz: what was the name of the last American Idol winner? Yeah, we don’t remember either. Exactly our point.

The show will premiere on Fox this fall. “This show wouldn’t have been the same without Paula, and I can’t believe I am saying this – I have missed her a lot,” said Simon. (Cue bad karaoke music.)

Paula says, “I’m delighted and grateful to be sitting next to Simon again” (subtext: “I have a career again! I have a career again! I have a career again!”) but adds “You might want to check back on in me in a week or two.”

Photo credit:

drfunkenberry.com
bumpshack.com
theimproper.com

Rumors began circulating a few days ago that Sarah Jessica Parker has been tapped by designer label Halston for a creative role in their Halston Heritage Collection.

The rumor is now confirmed. According to Papermag, SJP “will actually be a member of the company’s board and will receive equity in the company.”

If you noticed, the white dress SJP was wearing in the trailer of Sex and The City 2 is from Halston Heritage, a brand extension with retail prices ranging from $55 to $595.

This photo taken on Sept. 8, 2009 showing SJP on location for Sex and the City 2 in New York wearing a Halston Heritage dress.

Critics are already comparing this fashion move to Lindsay’s futile career move—last year she was hired as artistic adviser to Emanuel Ungaro, much to the dismay of the fashion world. SJP fans don’t need to worry; fashion insiders have already begun defending the SATC star.

"There’s a big difference from this than Lindsay Lohan," says Suze Yalof Schwartz, Glamour’s executive fashion editor-at-large. "Lindsay's name isn't synonymous with fashion, whereas when you think about Sarah Jessica Parker, you think about the clothes."

Smart comeback. After people poked fun at her apparent drunken acceptance speech at the Palm Springs International Festival, Mariah Carey announced the launch of her own special champagne, Angel Champagne by MC.

The singer blames her loopy speech on having too much champagne on an empty stomach that night. “[sic] Didn't realize they put the champagne on the tables, So we WOULDN'T drink it! LoL. No, seriously ANGEL CHAMPAGNE (ROSE) by MC coming soon!” she tweeted last week.

This is Mariah’s second wine creation. Mariah Zinfandel was launched in 2006, after she invested in the Mariah Vineyard Zinfandel, a winery in Mendocino County, California. Angel Campagne by MC will hit stores towards the end of 2010. Cheers!

It’s been almost three months since she gave birth to her fourth child, Lou Sulola Samuel, and already Heidi Klum is back to her supermodel duties. This time, instead of walking down the catwalk, she’s designing the clothes.

A preggy Heidi arrives at the 61st Primetime Emmy Awards at the Nokia Center in Los Angeles on September 20, 2009.

Her target market: pregnant women. The 36-year-old Project Runway host is busy working on her two maternity lines, Lavish by Heidi Klum and Loved by Heidi Klum.

“I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines,” Heidi said. “Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body.”

If there’s anyone good at being a stylish, sexy, and pregnant at the same, it’s Heidi Klum, so I’m expecting good reviews for this project.

Lavish is all about iconic style and seamless fit, while Loved is all about comfort and affordability. Both collections will debut online and in stores on February 12. For more info, visit A Pea in a Pod and Motherhood Maternity.

After attempts of reviving her career with reality shows, a children’s CD, a book, and under-the-radar projects, she’s finally doing something that may actually bring her back in the game—an eyewear collection.

Loeb’s new project will turn her into the cat’s meow.

“Seriously, why didn’t this happen 12 years ago?” wrote Frank Gargione of Racked.com. “Something about this collection—even though it might be a few years past Loeb’s mainstream expiration date—really makes sense to us.”

She has partnered with Classique Eyewear to create the LL Collection, which will be available in spring 2010. “People have been asking me about my eyewear style for years. Finally I decided, ‘Why not design my own line so other people can see the world like I do?’” she said.

Photo from lisaloeb.com

According to her official website, each frame will bear the title of one of her popular songs, and the colors in the line are inspired by her love of food and culinary arts. “Think sexy librarian, not retro grandma,” Loeb added.

Jodie Sweetin, now 27, has penned a memoir called UnSweetined, which talks about “things that I’m too horrified to tell anyone.” Among her chronicles are her publicized drug and alcohol use that began at age 14, two failed marriages, and her stints in rehab. She also talked about finally getting sober when she found out that she was pregnant with her daughter Zoie, now a year old.

A Book Party for “UnSweetined” at Nobu on November 17, 2009 in Los Angeles, California.

The book was launched in October, and the actress has been busy doing rounds at book-signing events. She was recently spotted at The Grove in Los Angeles, where she signed copies at Barnes and Noble.

Celebrific wants to know, do you remember Jodie Sweetin? Would you read her memoir?

The 42-year-old is launching her pop career with the debut of her single, “High.” This collaboration with her designer friend Richie Rich is supposedly a song about fashion. “We are recording a pop single together,” he told Page Six. The single is expected to hit the stores by New Year.

Pamela Anderson and Richie Rich during day three of Air New Zealand Fashion Week 2009 on September 24, 2009. (Photo by Graham Denholm/Getty Images)

Exactly how much of her vocal prowess should we expect? “Pam says she wants to sing, but nothing too difficult, so she’s just going to sing the word ‘high’ over and over,” Rich said. Hey, even her 11-year-old son can do that.

Perhaps we should focus on Pam’s other feats. She and Rich are working on their clothing line called A*Muse, which will debut at the New York Fashion Week in February 2010. Her ex-husband Tommy Lee is helping out by DJ-ing for the show, while Anderson herself is modeling the threads.

We wonder if DJ Lee is spinning “High” into the mix?

“I’ve had [it] for two months and I’ve just been doing so many gigs and not resting,” she told BBC Newsbeat. “I have been to an ear, nose, and throat specialist a few times and they stuck a big camera down my throat. It’s not very nice!”

Lily Allen’s last performance will be at the Dizzee Rascal concert at the O2 (London) in March 2010. “That’s the last thing I’ve got planned,” she said. “I’m just going to concentrate on doing some behind-the-scenes sort of stuff.”

Fans speculate that her one-to-two-year break isn’t exactly due to her bout of throat illnesses. There are talks that the 24-year-old popstar plans on pursuing an acting career. Not to worry; she’s not entirely giving up on the music industry.

“I’m going to get into signing new bands, but at a really early level,” she said of her plans to launch her own record label. “I don’t want to compete with other record companies, but I want to support new artists.”

She will also be focusing on her new clothing shop, Lucy in Disguise with her sister Sara. “It’s about making fashion democratic,” Allen explained. “It’s about getting really nice clothes, but letting people rent them for affordable prices so they can go out and feel like a million dollars and it won’t cost them a million dollars.”

I wouldn’t mind renting Allen’s quirky duds. Just don’t expect the popstar to be Twittering and blogging about her life updates anytime soon. In her recent—and perhaps final—Twitter post, she said: “I’m a neo-luddite. Goodbye.”

The 34-year-old singer, whose real name is Stacy Ann Ferguson, is helping the brand develop a new fragrance, which will be launched in fall 2010. “I’m always seeking out new ways to express myself,” Fergie said in a statement. “Fragrance is the perfect opportunity to share my originality and confidence with my fans and the Avon consumer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women.”

She also said she’s honored to join the growing list of A-list stars who worked with Avon, including Reese Witherspoon, Jennifer Hudson, and Salma Hayek.

It’s been a good couple of weeks for Ferg. She has just completed the Eastern leg of a world tour with the Black Eyed Peas to promote their album The E.N.D. She also recently bought a stake in the NFL’s Miami Dolphins. She was approved last week at the NFL owners meeting in Boston to become the latest limited partner of the Miami Dolphins franchise. She joins the ranks of fellow team owners Venus and Serena Williams, Marc Anthony, Jimmy Buffett and Gloria Estefan.

While her signature perfume is still in the works, fans have been putting on their thinking caps as to what it should be called. The top pick is Fergalicious, of course!