The 34-year-old singer, whose real name is Stacy Ann Ferguson, is helping the brand develop a new fragrance, which will be launched in fall 2010. “I’m always seeking out new ways to express myself,” Fergie said in a statement. “Fragrance is the perfect opportunity to share my originality and confidence with my fans and the Avon consumer. I couldn’t be happier to be working with a brand with such a strong reputation for supporting women.”

She also said she’s honored to join the growing list of A-list stars who worked with Avon, including Reese Witherspoon, Jennifer Hudson, and Salma Hayek.

It’s been a good couple of weeks for Ferg. She has just completed the Eastern leg of a world tour with the Black Eyed Peas to promote their album The E.N.D. She also recently bought a stake in the NFL’s Miami Dolphins. She was approved last week at the NFL owners meeting in Boston to become the latest limited partner of the Miami Dolphins franchise. She joins the ranks of fellow team owners Venus and Serena Williams, Marc Anthony, Jimmy Buffett and Gloria Estefan.

While her signature perfume is still in the works, fans have been putting on their thinking caps as to what it should be called. The top pick is Fergalicious, of course!

Black Eyed Pea’s APL is mourning the loss of his younger brother, who was reportedly gunned down in a town north of the capital in the Philippines. APL was born and raised in the Philippines and only moved to the US when he was adopted. His spokesperson said that he would be going back to his homeland for his brother’s wake and funeral. Our condolences go out to him and his family.