Aerie’s Unretouched Models Are So Much Hotter

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One point for real beauty: Aerie‘s models are now un-airbrushed.

Aerie ad Real campaign unretouched model
(c) Aerie

Aerie, American Eagle‘s sister store for lingerie, has just released its Real ad campaign featuring sexy models — without the magic of Photoshop.

The clothing store says that these printĀ ads are “challenging supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel.”

Aerie ad Real campaign unretouched model 2
(c) Aerie

It’s good to note that this move from “improved” to “raw” is crossing over to the advertising field, since their target market — young women — are the ones influenced most by these campaigns.

Nothing says sizzling like the real deal.