From Disney teen royalty to violent and troubled pop star to a healthy and inspirational role model, Demi Lovato is a prime example of what reinvention (and rehab!) can do to revitalize a brand. Read the rest of this entry »
Rumer Willis is taking some much needed time off away from her emotional wreck of a mom Demi Moore.
And Rumer has it, the best way to party at the beach is with Ashton Kutcher’s bestbud, Wilmer Valderrama.
Read the rest of this entry »
Talk about an all-star cast! This time the project is not a Hollywood flick—it’s a non-profit organization that aims to help out the victims of the recent earthquake in Chile.
Wilmer Valderrama and Camilla Belle put up “I Am the Country” to raise awareness about the disaster-hit country. “We couldn’t help but notice, that perhaps given the timing, or just the circumstances in our industry, that this catastrophe has somehow become just a news article or another topic of conversation,” Wilmer and Camilla wrote on the organization’s official website.
Their first attempt to spread the word is through a public service ad. Celebrities such as Demi Lovato, Rosario Dawson, Alexander Skarsgard, and Topher Grace appeared in the video.
“We are joining forces to bring light to and raise awareness of the many ways you can help the country of Chile in their moment of desperation,” they said. “This inspired us to produce a PSA to use as a platform to show the simple ways we can all help the organizations that are providing assistance to the people of Chile.”
Wilmer Valderrama in the PSA
Check out the video here.