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American sweetheart Jessica Simpson & her mom Tina took a bow after the debut of Jessica’s newest design venture, a new swimsuit line.

The new line is named, aptly, Jessica Simpson Swim.  Could have come up with a more creative name, now couldn’t they?

The swimsuits made the runway at the Mercedes-Benz Miami Fashion Week in South Beach this past Saturday.  Jess is describing the swimsuits as showcasing ”different parts of my personality,” from “all-American girl to bohemian.”

Yeah, who else is with me that someone else designs these little numbers & then Jess adds her name to sell, sell, sell?

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