Finally, a brand that actually fits Paris Hilton.  Hotel heiress Hilton launched her new fragrance ‘Heiress’ Monday at Macy’s in San Francisco.  I imagine that the scent smells like delicious, fresh money at first, but as you get to know it better you can sense the airy undertones of stupidity & venereal diseases.

From the looks of the launching event, the new perfume is apparently marketed for rats-like animals.  I can’t wait to take a whiff of Heiress, I think the rats around here could sure stand a different perfume, they’ve been wearing that Elizabeth Taylor Diamonds scent for what seems like years!